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Assistant Manager - Marketing (South Zone)

3 - 8 YearsBengaluru

Posted: 10 days ago

Job Description

Designation - Assistant Manager - Marketing (South Zone)

Reports To - Marketing Head (Small Pumps Business)

Total Experience - 3 to 8 years

Education Graduate - (any) + MBA (Marketing) from reputed Institute

Location - Bengaluru

Individual accountabilities -

  • Co-ordinate with all sectors and channel Partners in delivering the trade marketing strategy and monitor success/ improvement which can be done.
  • Active involvement in planning and execution of van campaigns, kiosk campaigns, in shop branding, exhibitions, customer meets, wall painting, outdoor media (OOH), print media.
  • Planning Merchandising requirement in the respective ROs for all sectors and ensuring availability through Rural & Domestic Channel-Trade, Retail shops, etc.
  • Review and track competitions trade marketing activity (ATL, BTL, OOH) for all the sectors and utilize those inputs in deriving KBL promotional plan in consultation with all sectors.
  • Local vendor management.

Shared accountabilities -

  • Ensure Budget Adherence of department.
  • Work closely with Zonal Manager & Regional Managers to plan and execute field level stimulation plan.
Key competencies -

  • Expert in handling channel - rural & Urban.
  • Understand importance of Brand & Retail.
  • Quickly look into the need of the channel and ensure effective implementation.
  • Excellent time management skills.
  • High level of stress tolerance.

Financial metrics -

  • First year sales of new product

Operational metrics -
  • Excellent Brand Visibility.
  • No. of channels pursued for advertising.
  • Monitor & Measure Campaign ROI.

HR metrics -
  • Internal feedback score on effectiveness.
  • EES.
  • High performer attrition.

Salary: Not Disclosed by Recruiter
Industry: Industrial Products / Heavy Machinery
Functional Area: Marketing, Advertising, MR, PR, Media Planning
Role Category: Marketing
Role: Zonal Marketing Manager
Employment Type: Permanent Job, Full Time

Desired Candidate Profile

PG - MBA/PGDM - Advertising/Mass Communication, Marketing, PG Diploma - Any Specialization

Company Profile

Kirloskar Brothers Limited
Kirloskar Brothers Limited
Kirloskar Brothers Limited (KBL) is a world class pump manufacturing company with expertise in engineering and manufacture of systems for fluid management. Established in 1888 and incorporated in 1920, KBL is the flagship company of the $ 2.1 billion Kirloskar Group. The market leader in fluid management, KBL provides complete fluid management solutions for large infrastructure projects in the areas of water supply, power plants, irrigation, oil & gas and marine & defence. We engineer and manufacture industrial, agriculture & domestic pumps, valves and hydro turbines. KBL is the only pump manufacturing company in India and ninth in the world to be accredited with the N and NPT certification by American Society of Mechanical Engineers (ASME).
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Contact Details

Contact Company:Kirloskar Brothers Limited